Search results for " small firms"
showing 3 items of 3 documents
Entrepreneurship training for new ventures
2009
Several studies in the field of international entrepreneurship have indicated the inadequacy of public policy support for new ventures and called for more tailored training programs. This paper introduces a training program created for new ventures in Central Finland and analyzes its benefits and shortcomings using a qualitative case study. The findings reveal that the training program provided useful knowledge on how to develop a business further and how to make it understandable and attractive to a funder. However, the findings also indicate that there is a need for cultural adaptation: the training program developed originally for U.S. new ventures was not fully adapted for the needs of …
The effects of the anti-mafia entrepreneurial behavior on firm performance: an empirical study on southern Italian small-medium enterprises
2015
The organized crime is a relevant ethical, cultural, legal, sociologic and economic issue in many countries. In the last years there have been some positive signs of a reaction against the mafia like the successful experience of Addiopizzo, an anti-bribery association founded in Palermo in 2004 that today counts over 500 affiliated firms. Gambetta (1993) suggests the mafia could better be understood as a profit maximizing corporation in the marketplace for private protection. Despite this position has been criticized (Scalia, 2010), it highlights the crucial role of the pizzo for the mafia activities. In this study, we identify as “Anti-mafia Entrepreneurial Behaviour” (AEB) the choice of t…
La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites
2011
Nous examinons dans cet article comment des directeurs de PME agroalimentaires à fort ancrage territorial s’approprient la notion de développement durable et l’expriment dans leurs stratégies marketing. Nous examinons successivement leur vision du lien entre développement durable et performance, l’impact des caractéristiques environnementales sur leurs pratiques et les limites qu’ils perçoivent à cette volonté d’intégrer la durabilité dans leur stratégie au moment de sa mise en œuvre. Au-delà de l’argument commercial, la durabilité apparaît comme un levier intéressant du projet d’entreprise et de la mobilisation des salariés. Néanmoins, la démarche comporte aussi des limites.